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General
Impact of ICT in good governance
Introduction: Application of Information Communication Technology (ICT) in the process of development is taking roots in the developing world. This phenomenon emerged particularly after the globalization policy in national economies in the early 1990s. Prior to that, there was a concern all around that these nations are being deprived of the opportunities for economic growth and social development enjoyed by advanced economies for lack of…
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General
Introduction to Poverty and its Causes
Introduction: Poverty is as old as man. The phenomenon of poverty is not of recent origin. Historically, its origin can be traced to the birth of ‘Feudalism’ in the Middle Ages which institutionalized property and consequent economic inequalities. Poverty has become one of the biggest challenges of the modern world. It exists in one form or the other all over the world in general and…
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General
Concept of Housing and It’s Importance
Introduction: Housing or shelter is the basic need of human being. This is accepted by the civilized society. Housing is an enigma to the developing countries; it is simultaneously the hardest problem to solve. Housing has commonly acquired a product dimension which essentially professes the existing housing stock and ways and means by the agencies to provide more housing. Man is always fascinated by the…
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Banking
Introduction to Capital Markets
1.1 Introduction to Capital Markets: Capital is certifiably not a characteristic asset; it is produced. It originates from sparing, which is changed into speculation. Sparing is characterized as purchaser products-basically, sustenance, and necessities that are spent on utilized work in delivering capital merchandise. New capital products serve to supplant amortized or out of date capital and add to existing capital. New venture consolidates new developments…
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Marketing
Marketing strategy: theory and definitions
1.0 Strategy, Marketing Strategy & Firm Growth: It is usually claimed that superior performance among companies is a result of strategy they adopt. A strategy is a culmination of a set of actions which leads to the fulfillment of the company’s short term as well as long term objectives. The overarching goal of organizations is to achieve superior performance compared to its competitors. Competitive advantage…
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Business
What is Employability? Concept and Meaning
1.1 Origin and Evolution of Employability: In spite of extensive contention that employability is a concept of the current period, scholars of employability remind that the concept did not emerge to explain the responses of radically transformed economic and public policy environment since 1990. By all appearances, sureness’s solidifying how the musing has retreated to 1909 and the early work of one of the modelers…
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Banking
Initial Public Offerings (IPOs)
1.1 Initial Public Offerings: The going public decision is an important milestone in the life of a company, especially young. It provides access to public funds and may lower the cost of funding the company’s operations and investment. It also provides an avenue for the trading of the company’s shares, enabling its existing shareholders to diversify their investments and to crystallize their capital gains from…
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Banking
Rural Banks
1.1 Origin of Rural Banks: It can be said from the foregoing discussion that credit constitutes an integral part of the overall development of rural economy and the two major systems viz., the co-operatives and commercial banks miserably failed to deliver it at the time, rate and quantum. It was, therefore, considered expedient to have a special type of institution, which could be responsive to…
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Business
Customer Relationship Management (CRM)
Although the basis of CRM has been around since 1956 (e.g., the segmentation of discrete customer groups), it is only within the last 8 to 12 years that CRM has created a significant impact in the business world (Nairn, 2002). The management focuses on relationship marketing (specifically one-to-one marketing techniques) Gary Loveman 21 and market orientation (focused on collecting, analyzing and disseminating large quantities of…
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Business
Challenges and Benefits in Implementing Relationship Marketing
Challenges in Implementing Relationship Marketing: Although the concept of relationship marketing is quite easy to understand, the implementation part could prove difficult, due to many factors that need to be addressed during the implementation phase. Some of the critical issues in the implementation of relationship marketing are discussed below. The first issue is related to maintaining real-time contact with the customers i.e. is reducing the…
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