Month: May 2019

  • Economics
    Emerging Economies

    Challenges in Emerging Economies

    The emerging markets possess challenges to all the retailers who are looking to venture outside the developed markets due to saturation. In the battle for global retail dominance, the first movers seem to have an advantage, but also face the threat of making costly initial mistakes which make life easier for the alert second-wave competitors. Challenge 1: To Develop a Strategy and Execute it Retailers…

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  • Banking
    Mutual Funds

    Mutual Funds- A Conceptual Overview

    Mutual Funds. In the market, there are a lot of investors who have their small savings which they are unable to invest since the amount is very small. Here comes mutual fund where these investors can pool up their savings and invest in such equity only but by another means. This means is known as mutual funds where the asset management companies come under the…

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  • Banking
    Internet Banking

    Internet Banking

    Internet Banking Introduction: The transition in the banking sector with globalization and deregulation has made the banks highly competitive. Banks have got multiple channels for making the consumer satisfied. With advanced technology and sophistication, it is quite challenging for the banks to consider the use of technology for their continuously changing requirements. Internet banking is a process where a customer accesses the bank account via…

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  • Marketing
    Advertising

    Advertising and it’s functions

    Advertising Advertising can become an established essential of a country’s economy. It contributes to a geographic system of distribution; to the volume sales, an inevitable corollary of mass production; and to the pricing of many products within the economic means of an average person. Just as communication is vital to good internal management, so is advertising to earning a profit. Running a business without advertising…

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  • Marketing
    Sales Forecasting

    Sales Forecasting

    Sales Forecasting Forecasting is essentially the art of anticipating what buyers likely do under a given set of conditions. The market research conducted by a firm plus the analyses of current sales experience and trends forms the basis for the construction of a sales forecast. The sales forecast is a commitment on the part of the sales department and each of its divisions of the…

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  • Marketing
    Marketing research

    What is Marketing Research?

    Marketing Research An industrial enterprise, if, develops products for direct market application without having any idea in advance of consumer acceptance of that product, faces risks (if the product is unaccepted). On the contrary, if another concern tends to learn consumer reaction to the product prior to manufacturing the same, it does not even dream of any risk. Market research, today, has come to be…

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  • Marketing
    Marketing

    Marketing and Marketing Management

    1.1 Introduction: Verily, Marketing has its origins in the truth that man’s needs are indispensable. Needs and wants to create a state of discomfort in persons and they tend to get objects (i.e., products) those satisfy these needs and wants. For example in summer, if ice is not freely available or when eatables tend to get distasted, people feel discomfort and they satisfy their needs…

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  • Education
    Role of Higher Education in the Society

    Role of Higher Education in the Society

    Higher education is generally understood to cover teaching, research, and extension. If we critically analyze the different concepts of higher education, we can list the various roles higher education plays in society. Higher education is the source or feeder system in all walks of life and therefore supplies the much-needed human resources in management, planning, design, teaching, and research. Scientific and technological advancement and economic…

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  • Banking
    Role of Banking in Economic Development

    Role of Banking in Economic Development

    Introduction: Savings and investments are the most important ingredients of capital formation, for an economy, therefore, the promotion of domestic savings is must boost the process of capital formation and development. The commercial banks are in the nature of a catalyst, converting savings into capital for productive investment. It is needless to say that capital formation largely depends on the effectiveness of these institutions. Thus,…

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  • Banking
    Commercial bank

    Functions of Commercial Bank

    Introduction: Banking is the lifeblood of modern commerce. It may truly be said that modern commerce is so dependent upon banking that any cessation of banking activity, even for a day or two would completely paralyze the economic life of a nation. From its original narrow scope and modest purpose of taking care of other people’s money and lending a part of it, banking has…

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