Month: August 2019

  • Banking
    Rural Bank

    Rural Banks

    1.1 Origin of Rural Banks: It can be said from the foregoing discussion that credit constitutes an integral part of the overall development of rural economy and the two major systems viz., the co-operatives and commercial banks miserably failed to deliver it at the time, rate and quantum. It was, therefore, considered expedient to have a special type of institution, which could be responsive to…

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  • Business
    Customer Relationship Management

    Customer Relationship Management (CRM)

    Although the basis of CRM has been around since 1956 (e.g., the segmentation of discrete customer groups), it is only within the last 8 to 12 years that CRM has created a significant impact in the business world (Nairn, 2002). The management focuses on relationship marketing (specifically one-to-one marketing techniques) Gary Loveman 21 and market orientation (focused on collecting, analyzing and disseminating large quantities of…

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  • Business
    Relationship Marketing

    Challenges and Benefits in Implementing Relationship Marketing

    Challenges in Implementing Relationship Marketing: Although the concept of relationship marketing is quite easy to understand, the implementation part could prove difficult, due to many factors that need to be addressed during the implementation phase. Some of the critical issues in the implementation of relationship marketing are discussed below. The first issue is related to maintaining real-time contact with the customers i.e. is reducing the…

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  • Business
    Marketing Orientation

    Marketing Orientation

    What is Marketing? Marketing is the process associated with promoting for sale goods or services. It is considered a “social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.” It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value…

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  • Business
    Corporate Social Responsibility

    Corporate Social Responsibility

    1. Definition and Meaning of Corporate Social Responsibility: Although the concept of CSR has been developing since the early 1970s, there is no single, commonly accepted definition of CSR. Some notable CSR definitions from the existing literature are presented in the following paragraphs. Corporate social responsibility is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities…

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  • Education
    Inclusive Education

    Inclusive Education

    1.1 Introduction: Education is a universal right to every individual in the nation and it shall be directed to the development of personality too. It also agreed that education shall enable all persons to participate effectively in a free society, promote understanding, tolerance, and friendship among all nations and all racial, ethnic or religious groups and activities of the United Nations for the maintenance of…

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  • Education
    Education technology

    Education Technology

    According to I.K.Davies (1971), “educational technology is concerned with the problems of education and training context and it is characterized by the disciplined and systematic approach to the organization of resources for learning”. According to the National Council of Educational Research and Training (NCERT) (2006), Educational Technology could be defined in simple terms as the “efficient organization of any learning system, adapting or adopting methods,…

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  • Human Resource

    Job Stress and Job Satisfaction

    Relationship between Job Stress and Job Satisfaction Occupational stress and Job satisfaction and both indicate people appraisal towards the workplace and work it. Several studies have tried to determine the link between stress and job satisfaction. Job satisfaction and job stress are the two hot focuses on human resource management researches. Teacher job satisfaction and stress can have both economic and personal implications as it…

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  • Human Resource
    Job Satisfaction

    Job satisfaction

    1.1 Introduction: Job satisfaction has always been a flashpoint of discussion among the researchers and scholars since long. This critical issue has gained enthusiastic attention of researchers all around the world after the beginning of industrialization, but now it is applied to each and every organization. The education system has also been changed into an organization. In the field of education measuring the job satisfaction…

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  • Business
    Job Stress

    The concept of Stress : It’s impact on Job

    Job Stress Hans Selye first introduced the concept of stress in 1939 derived from Latin, the word “stress” was popularly used in the seventeenth century to mean hardship, strait, adversity or affliction. It was used in the eighteenth and nineteenth centuries to denote force, pressure, strain or strong effort with reference to an object or person. In engineering and physics, the term implies an external…

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