• Transformational Leadership

    Transformational Leadership

    1.1 Transformational leadership is defined as a leadership approach that causes a change in individuals as well as social systems. In its ideal form, it creates value as well as a positive change in the followers with the end goal of developing followers into leaders (Antonakis, House,2014). Enacted in its authentic form, transformational leadership enhances the motivation, morale as well as the performance of followers…

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  • Insurance

    Insurance: An Overview

    1.1 Introduction to Insurance Insurance is defined as a cooperative device to spread the loss caused by a particular risk over a number of persons who are exposed to it and who agree to ensure themselves against that risk. Risk is the uncertainty of a financial loss. Insurance is also a social device to accumulate funds to meet the uncertain losses arising through a certain…

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  • Employability

    What is Employability? Concept and Meaning

    1.1 Origin and Evolution of Employability: In spite of extensive contention that employability is a concept of the current period, scholars of employability remind that the concept did not emerge to explain the responses of radically transformed economic and public policy environment since 1990. By all appearances, sureness’s solidifying how the musing has retreated to 1909 and the early work of one of the modelers…

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  • Customer Relationship Management

    Customer Relationship Management (CRM)

    Although the basis of CRM has been around since 1956 (e.g., the segmentation of discrete customer groups), it is only within the last 8 to 12 years that CRM has created a significant impact in the business world (Nairn, 2002). The management focuses on relationship marketing (specifically one-to-one marketing techniques) Gary Loveman 21 and market orientation (focused on collecting, analyzing and disseminating large quantities of…

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  • Relationship Marketing

    Challenges and Benefits in Implementing Relationship Marketing

    Challenges in Implementing Relationship Marketing: Although the concept of relationship marketing is quite easy to understand, the implementation part could prove difficult, due to many factors that need to be addressed during the implementation phase. Some of the critical issues in the implementation of relationship marketing are discussed below. The first issue is related to maintaining real-time contact with the customers i.e. is reducing the…

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  • Marketing Orientation

    Marketing Orientation

    What is Marketing? Marketing is the process associated with promoting for sale goods or services. It is considered a “social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.” It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value…

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  • Corporate Social Responsibility

    Corporate Social Responsibility

    1. Definition and Meaning of Corporate Social Responsibility: Although the concept of CSR has been developing since the early 1970s, there is no single, commonly accepted definition of CSR. Some notable CSR definitions from the existing literature are presented in the following paragraphs. Corporate social responsibility is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities…

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  • Job Stress

    The concept of Stress : It’s impact on Job

    Job Stress Hans Selye first introduced the concept of stress in 1939 derived from Latin, the word “stress” was popularly used in the seventeenth century to mean hardship, strait, adversity or affliction. It was used in the eighteenth and nineteenth centuries to denote force, pressure, strain or strong effort with reference to an object or person. In engineering and physics, the term implies an external…

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  • Customer Relationship Management In Bank

    Customer Relationship Management (CRM) in Retail Banking

    1.1. Introduction: Customer relationship management is one of the strategies to manage customer as it focuses on understanding customers as individuals instead of as part of a group Lambert, 2010). Managing customer relationships is important and valuable to the business. The effective relationship between customers and banks depends on the understanding of the different needs of customers at different stages. The ability of banks to…

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  • Need For Human Capital Management in Bank

    Human Capital Management in Banking Sector Banks are the most potential grounds for any country. Firm investments in Human Capital Management have a positive impact on economic performance (Riley, 2011). Banks in India have shared immense growth over the past decades. As Indian Banking sector enters the modem context of globalization, a realm of Hi-tech High-speed banking scenario, one of the most crucial challenges it…

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